Consider your target market
(Setting: At Lower East Side bar with James)
Him: Hey! You’re PBR for life!
Me: Yeah! Well…actually it’s PBJ.
Him: Oh. Wishful thinking. (walks away)

(Setting: At Lower East Side bar with James)
Him: Hey! You’re PBR for life!
Me: Yeah! Well…actually it’s PBJ.
Him: Oh. Wishful thinking. (walks away)