pbjs are enigmatic

“Food historians do not know exactly when the peanut butter and jelly sandwich was first prepared and there have been no advertisements or mentions of PB&J before the 1940s. It is known, however, that both peanut butter and jelly were on the U.S. Military ration menus in WWII and some have suggested that the GIs added jelly to their peanut butter to make it more palatable. It was an instant hit and returning GIs made peanut butter and jelly sales soar in the U.S.”

via smuckers.com

(funny how smuckers reports that jelly actually made peanut butter more agreeable in flavor…)

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